AYURVEDA IN THE TIMES OF CWG

It is a historical moment for India as Delhi is gearing up to host the Common Wealth Games for the first time. As a result, lucrative business ideas and options are surfacing all over the place. One of them happens to be Ayurveda, which is an ancient Indian system of well-being and is a hot topic these days all over the world. People are going back to nature for its curative properties. Ayurvedic industries would alone earn a business of Rs. 500 Crore according to an estimate survey done by ASSOCHAM (Associated Chambers of Commerce and Industry).

The chamber reveals further that each foreigner visiting India during the Common Wealth Games is likely to spend around Rs. 10,000 to Rs. 35,000 in availing services pertaining to this field. The maximum inflow of tourists is expected from UK, Canada, Australia, Malaysia, South Africa, Singapore and Sri Lanka, apart from over 4 lakh domestic tourists. Over 40,000 professionals would be employed to cater to the burgeoning 500 crore Ayurvedic Industry and still counting !!

India is famous all over the globe for Ayurvedic Sciences. Alternative healing has always been a traditional part of the Indian cultural milieu. Spearheaded by spas, 2010 will see a renewed interest in a wellness lifestyle and diverse alternative healing approaches. Spas will strive to offer holistic, organic elements in treatments, as well as emphasize mind-body-spirit connections and advocate lifestyle changes. Some of these treatments will combine elements such as massage, meditation, rejuvenation, yoga, and energy medicine like reiki, etc.

Spa treatments have caught on because of increased awareness of the "wellness" concept and its benefits. In fact, the Spa concept has found a comfortable home in India, where spas are also becoming tourist attractions, with people flocking to them from all over the world. This is because holistic healing is deeply rooted in the culture and tradition of India. Our Ayurvedic system is actually based on addressing body, mind and soul, in total harmony, to achieve well being. Therefore, it can be ideally applied to the spa concept. In fact, we have applied this 3000 year old concept to our spas, not only including the traditional Ayurvedic treatments of Dhara and Kerala Massage, but also combining Ayurveda with advanced techniques of skin, hair and body care, catering to modern needs.

With over 700 spas predicted to open doors in the next two years, there's no doubt that the spa industry in India is growing fast. Several companies are busy devising major expansion plans to reap in huge profit margins. With the extended global spa economy now estimated to be worth $255 billion, there has never been a better time for medical tourism in India. India will continue to be a hot spot for medical tourists that seek travel services that incorporate diverse wellness packages, including those that couple medical procedures with spa indulgences, ayurvedic treatments or cultural immersion experiences.

India occupies a unique and enviable position in the emerging medical travel arena. With a globally recognized and well-respected medical establishment generating English-speaking, highly qualified doctors, India will offer one of the best "glocal" environments for travelers as well as the participants, seeking offerings that are affordable and of a premium quality.
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